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sv

Fågelbyn

A pocket neighbourhood

where small scale

meets big ambitions

  • Modern residential buildings with wood and light facades, people walking, biking, and dining outdoors.
  • Modern residential buildings with balconies, green landscape, and people enjoying outdoor spaces.
  • Modern residential buildings with balconies, outdoor dining, and people walking dogs.
  • Modern apartment buildings with balconies overlooking a green courtyard and people.
  • Modern building with "LOKAL" cafe, outdoor seating, people, cyclist, and car.
  • Modern residential buildings with balconies, trees, people, and a street scene.
  • Modern apartment building with balconies, green landscaping, and people enjoying the outdoors.
  • Fågelbyn: Diverse people, some with flowers, waiting at a bus stop.
Diverse people walking, symbolizing vibrant community and lively urban development.
Site plan showing phases of residential development: apartments, townhouses, pre-school, parking garage
Graphic outlining community, place, environment, and architecture principles for property development

Place brand

Thinking big in a small place - it's the life outside the home that brings people together.

We aim to shape a 'pocket neighbourhood' by connecting our main street with the parking garage, bus stations, town squares, parks, and residences. This pathway serves as a central vein running through the area, while our 'pocket spaces' in and between buildings activate the community with services, opportunities for small businesses, and other initiatives.

The result is increased pedestrian traffic throughout the area at different times of the day, enhancing the sense of safety and community. It also sets the tone and provides a model for how the rest of the area will develop and expand in future phases of Kassmyraåsen.

Category

Type

Markets

Completed

Homes

Launched

Place brand
Mixed-use
Greater Stockholm
3 phases
500 units
2023-26
  • Woman and dog relaxing on a sofa with a laptop in a cozy home.
  • Child in grey hoodie and jeans playing on a red playground structure.
  • Cyclist in helmet and gloves adjusting seat on a modern road bike.
  • Two hikers rest on a tree branch, one drinking, showing their shoe soles.
  • Pregnant woman in a patterned dress sitting on a blanket outdoors.
  • Children explore a natural landscape with magnifying glass and phone.
  • Botkyrka Stockholm. Fågelbyn. Graphic of person reading newspaper at outdoor cafe.
  • Floor plan of Lgh 1-1302, Skäcklingevägen 20, Fågelbyn: 85 m², 4 rooms & kitchen.
  • Construction site with banners showing apartment buildings, green spaces, and community.
  • Bright, modern dining room with light wood table, cane chairs, and sheer curtains.
  • Modern kitchen with light grey cabinets, stainless steel appliances, and white tiled backsplash.
  • Modern kitchen with light gray cabinets, white subway tile, and stainless steel appliances
  • Modern apartment buildings flank a green park with people relaxing and birds flying.
  • Modern residential buildings with green spaces, people walking, and a dog.
  • Modern apartment buildings with balconies, green spaces, and people walking and cycling.

Symbols of care

Violeta Noy

Manifesting our vision of a 'pocket neighborhood' through the artistic lens of illustrator Violeta Noy. Noy’s work, known for her vibrant, playful, and human-centered designs, breathes life into the idea of community by visually representing shared environments that encourage gathering and engagement. Her artistic approach emphasise warmth, diversity, and shared experiences, creating imagery that reflects the neighbourhood’s mission to bring people together and help them find common ground.

  • Couple walking dog and holding flowers, enjoying their neighborhood.
  • Stylized person with bob, glasses, black top, red pants, carrying blue bag.
  • Family with two children, one holding a crown, on a white background
  • Cartoon man in sweater vest and glasses, carrying binoculars, walking.
  • Joyful person on a scooter with headphones, moving quickly.
  • Two diverse people walking together, one holding a coffee bag.
  • Stylish woman in blue puffer jacket and patterned pants walking with a purse
  • Three friends and a dog, illustrated in a friendly, modern style.
  • Woman reading newspaper at outdoor cafe with "SPECIAL" sign.
  • Person walking with backpack, carrying a basket of fresh produce.
  • Child with winter hat and scarf riding a spring rocking horse toy.
  • Two people gardening in a raised planter, growing vegetables like lettuce and tomatoes.

  • Illustrations of people enjoying home life, gardening, and community activities.
People enjoying various activities: gardening, rollerblading, painting a house, and relaxing with a dog
  • Prada Marfa art installation, a minimalist building in a desert landscape at dusk.

CC Prada Mafra Sculpture 8:48 pm · Photo: Adam Mørk

Industry first

Pocket Spaces

With smart, mobile small houses along the main street, we make it possible for both permanent businesses and local entrepreneurs to develop and test their ideas. Between the buildings, our Pocket Spaces foster innovation, creativity, and a strong sense of ownership. These flexible spaces bring new energy to the community, creating hubs for collaboration, services, and social interaction. By blending adaptable workspaces with residential areas, Pocket Spaces enhance the vibrancy and identity of the neighborhood, ensuring it remains lively and ever-evolving.

Inspired by the Prada Mafra Sculpture in Texas by artists Elmgreen & Dragset.

During the go-to-market process, the Pocket Spaces are used as marketing suites for the developer to showcase and sell/rent the residencies.

  • Modern black corrugated metal micro-retail building with large glass storefront in a park setting.
  • Modern shipping container cafe with large windows and outdoor seating.

Conceptual visualisations · CC SPG

What we did

A short summary of our main tasks and challenges solved together with the client.

  • Illustrated people at a bus stop, with "Fågelbyn i Tumba" text.

Place Branding

Vision
Insights & strategy
Target groups
Brand platform
Naming

Concept

Go to market

Visual identity
Communication

Advertising
Signage

Illustrations

Visualisations

  • Woman and dog relaxing on a sofa with a laptop in a cozy home.

Property Systems

Digital design
Content creation
CRM strategy
SEO & Social

Multiple phases