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Lovehusen

Bringing more Love to the Stockholm suburbs

Portfolio Brand

A blueprint approach showcasing multiple architecturally unique and local developments stringently towards target customers. An unique opportunity to build a brand property portfolio from ground up based on the philosophy:
Homes of our time.

Lovehusen is a great example of how Property Systems can support clients across the whole project process from providing support to define the vision, producing property branding creative assets and tools and social media strategy while simultaneously project managing everything from visualisations, digital platform to content production. A guiding hand making sure it all comes together in a tight knit package.

Category

Type

Market

Value

Homes

Founded

Portfolio brand
Townhouses
Greater Stockholm
+500 msek
+60 houses
2019

Lovehusen is a great example of how Castberg & Co can support clients across the whole project process from defining a vision to producing creative content for social media and sales. Property branding can entail everything from visualisations, a digital project platform to managing customer relations and data. A guiding hand making sure it all comes together in a tight knit package, on a budget based on what you want and need as a client.

Architectural renderings of five modern homes in various colors, surrounded by trees.

Illustration Storängen

  • LOVE HUSEN logo with property details: 5 parhus, 10 hem, 144 m², Nacka, Storängen.
  • Love Husen, Tollare, Nacka: 13 terraced houses, 26 homes, 100-144 m², designed by Love Arbén, move-in 2020
  • LOVE HUSEN: 8 parhus, 16 hem, 125-168 m², Nacka. Inflytt 2021. Ritad av Love Arbén.

"Localised brands constructed around architecture that does more than the eye can see. Interior design that inspires creativity and a personal touch."

Lovehusen on Property Systems

Each development on integrated project page

  • Train station with red building, platform, and tiled shelter, surrounded by trees.
  • Modern wooden dock with orange lounge chairs, lake, and forested shoreline.
  • Modern residential buildings with textured facades, a street, and distant commercial structures.
  • Outdoor soccer field with players, surrounded by trees and benches, bathed in sunlight.
  • Lush green landscape with a soccer field, road, and red-roofed houses.
  • Lakeside view of a forested hill with a tall tower, a person kayaking.
  • Two people paddleboarding on a serene lake surrounded by lush green trees.
  • Playground with blue hut, climbing structure, and trees in a natural setting.
  • Waterfront view from a wooden dock, with islands and distant buildings.
  • Playground slide and wooden stairs in a lush, green, fenced forest setting.
  • Modern brick building with sushi restaurant, bus stop, and lush green landscape
  • Modern buildings with wood shingles and lush trees, a person pushes a stroller.

Shot by Castberg & Co + Andy Liffner

Multiple developments

We have developed a comprehensive suite of digital tools and assets to support the brand strategy. Tools to be activated as part of each go to market campaign. By client request, we also develop a more traditional project book for each project, utilised by the sales team.

We develop property brands that fit into new and historic grounds, standing out as an unique opportunity to the buyers. The client & architects passion to build something great in every location was clear from the start. Our job was to market this vision and help turn the developments into the award-winning builds they are today.

  • Aerial view of colorful modern homes with solar panels beside a road and railway
  • Green timber-clad house with dormer, large windows, and patio garden.
  • Modern wooden residential building with metal roof, balconies, and green fence.
  • Modern timber-clad multi-story building with large windows and surrounding greenery.
  • LOVE HUSEN magazine cover: green house, lush landscape, modern design.

Storängen

  • Modern wood-clad house with large windows, balconies, and green landscape under blue sky.

Skuru Udde

  • Modern multi-story building with wood and concrete facade, large windows, "LOVE HUSEN" text.

Tollare

Architectural cross-section of a multi-level building with people and outdoor spaces.

Illustration Skuru Udde

Visualisations by Castberg & Co

  • Modern multi-story building with wood and concrete exterior, balconies, and a rocky, grassy foreground.
  • Modern multi-level home with wood siding, metal roof, balconies, and lush landscaping
  • Modern rooftop deck with outdoor kitchen, lounge, dining, and forest views.
  • Modern townhouses with wood siding, shingle accents, balconies, and skylights amidst trees.
  • Modern building by a rocky shore, with balconies, large windows, and green landscaping
  • Modern home with wood shingles, vertical siding, metal roof, and deck.
  • Modern wooden apartment buildings with balconies, surrounded by pine trees and lush hedge
  • Modern homes with green roofs and balconies overlooking a lake and forested islands
  • Modern bathroom with grey tiles, white vanity, toilet, and glass shower.
  • Bright, modern living room with large sofa, unique lighting, and framed art.
  • Modern kitchen with light wood floors, round table, blue chairs, and large window.
  • Modern open-plan kitchen, dining, and living area with light wood floors.
  • Modern kitchen with grey cabinets, island, dining table, and light wood floors
  • Modern open-plan kitchen and dining area with light wood floors and neutral cabinets
  • Modern open-plan living and dining area with light wood floors and forest views.
  • Modern open-plan living and dining room with forest and lake views.

Storängen

Skuru Udde

Tollare

Nacka

Architect Love embraces historic greatness and at the same time, adds his own layers of modernism inspired by the location. So we did the same.

  • Bright modern living room with large artwork, skylight, and comfortable sofa.
  • Blue page with white Swedish text about Tollare, a coastal town near Stockholm.
  • Architectural drawings of eight multi-story residential building facades.
  • Map showing proposed subway lines and residential developments in Nacka, Sweden
  • Open-plan living room with wooden dining table, benches, and pendant light.
  • Floor plan for B-HUS 01, a 135 m² home with 5 rooms, kitchen, and terraces.
  • Modern bathroom with gray stone tiles, floating vanity, toilet, and shower.
  • Modern kitchen and dining area with light grey cabinets and large window.

Visualisations / Interior design

We worked closely with the developer on how to best present the developments. The result; an approachable and agile interior concept that's inspired by interior photography at its very best.

The interior concept derives from the Lovehusen vision and brand platform, and then appropriated to the local property branding. This allows for communicative harmony between outside, inside and the surroundings. Its purpose is to add personality to the development, introducing potential buyers to Lovehusen as the perfect canvas for mixing traditional with modernity. Flow, affordability and functionality were key pillars in the design process.

Smiling man with glasses on head, wearing a checkered shirt.
  • Architect Love Arbén's biography: Swedish architect, professor, and furniture designer since 1986.
  • Architectural blueprint of a landscape design with plants, grid, and building outline.
  • Smiling man with glasses on head, wearing a checkered shirt.
  • Tall, black and white striped cabinet with curved doors on dark legs
Tall, black and white striped cabinet with curved doors on dark legs
  • Architect Love Arbén's biography: Swedish architect, professor, and furniture designer since 1986.
  • Smiling man with glasses on head, wearing a checkered shirt.
  • Architectural blueprint of a landscape design with plants, grid, and building outline.
  • Tall, black and white striped cabinet with curved doors on dark legs

Visualisations / Interior design

We worked closely with the developer on how to best present the developments. The result; an approachable and agile interior concept that's inspired by interior photography at its very best.

The interior concept derives from the Lovehusen vision and brand platform, and then appropriated to the local property branding. This allows for communicative harmony between outside, inside and the surroundings. Its purpose is to add personality to the development, introducing potential buyers to Lovehusen as the perfect canvas for mixing traditional with modernity. Flow, affordability and functionality were key pillars in the design process.

Tall, black and white striped cabinet with curved doors on dark legs
  • Architect Love Arbén's biography: Swedish architect, professor, and furniture designer since 1986.
  • Architectural blueprint of a landscape design with plants, grid, and building outline.
  • Architect Love Arbén's biography: Swedish architect, professor, and furniture designer since 1986.
  • Smiling man with glasses on head, wearing a checkered shirt.
  • Architectural blueprint of a landscape design with plants, grid, and building outline.
  • Tall, black and white striped cabinet with curved doors on dark legs
Smiling man with glasses on head, wearing a checkered shirt.

What we did

A short summary of our main tasks and challenges solved together with the client.

  • LOVE HUSEN logo in white text on a blue background.

Brand Strategy

Vision
Insights & strategy
Target groups
Design
Communication

  • Modern kitchen with light wood floors, round table, blue chairs, and large window.

Property brands

Go to market
Advertising
Localisation
Interiors
Visualisations

  • Outdoor artificial turf soccer field with goal, ball, and surrounding fence.

Property Systems

Digital design
Content creation
CRM strategy
SEO & Social