Nytta
Raising the quality of life at home and in the work place
Home service brand
When several businesses in the same market took on similar names as the existing home cleaning business, the founders were motivated to take a big step back and it made them view the industry differently. We turned this challenge into an advantage by getting stuck into why 99% of all home service companies communicate, look and feel the same. To then become truly different.
Proactive response to challenging competitors within the home cleaning industry by taking on a dynamic new name based on 'challenger' style insights, values and goals. A new brand strategy was developed, resulting in an animated visual identity launched as a series of marketing campaigns. The result, a unique brand proposition based on the need for flexibility and playful support at home and in the workplace + space.
Category
Type
Market
Turnover
Customers
Launched
Home service
B2C + B2B
Sweden
+100 msek
+2000
2023
When several smaller businesses took on similar or exact same names as the existing business, the founders were motivated to take a big step back and it made them view the industry differently. We turned this challenge into an advantage by getting stuck into why 99% of all home service companies communicate, look and feel the same. To then become truly different.
Decluttering
an industry
Why does the industry continue to re-invent the service offering for something as simple as cleaning? We decided that our brand transformation would be about impactful design language based on real-life customer benefits, rather than another 'unique' service offering which works across B2B and B2C.
Decluttering
an industry
Why does the industry continue to re-invent the service offering for something as simple as cleaning? We decided that our brand transformation would be about impactful design language based on real-life customer benefits, rather than another 'unique' service offering which works across B2B and B2C.
You can go
your own way
A visual and vocal brand with the most simple service offering possible should help us tap into the mindset of the customers we wish to service. That is why we make campaigns that balance bold and impactful expressions, with insightful emotions. Your time, is our time.
The team is the brand
At Nytta, trust is foundational - not only in customer relationships but also across the entire business, from employees to influencers representing the brand. Inviting someone into your personal or professional space requires confidence in their integrity and respect for your environment.
We helped Nytta develop an employer branding program that emphasises a healthy, sustainable, and insured workplace, ensuring employees feel valued and empowered. This commitment to a supportive work culture extends to the customer experience, as every team member and brand representative carries Nytta’s values of reliability, care, and quality.
What we did
A short summary of our main tasks and challenges solved together with the client.
Brand Strategy
Vision
Insights & strategy
Target groups
Brand platform
Design
Communication
New Brand
New name
Visual identity
Design programme
Sales tools
Merchandise
Signage
Implementation
Web design
Quarterly campaigns
Employer branding
Marketing plan
Social media distribution
Creative SEO