Sagax Flex
Re:purposing existing warehouse properties to make them work for you
Warehouse + Logistics Brand
How can we create a brand that differentiates Sagax's flexibility, trust and experience from its neighbouring properties?
By convincing potential tenants that flexibility is not simply what these locations offer, it is our whole approach.
We believe that when Sagax speaks about their flexible ‘Hot & Cold’ offering, it’s not just about the buildings and their size. By revitalising what they have in their portfolio, their customers can get immediate access to the facilities they need. In turn, Sagax avoids the environmental impact, increased costs and long timelines that developing a new building brings.
Category
Type
Markets
Portfolio
Size
Launched
Commercial
Warehouse
Sweden
3 properties
162 000 m²
2022
We believe that when Sagax speaks about their flexible ‘Hot & Cold’ offering, it’s not just about the buildings and their size. By revitalising what they have in their portfolio, their customers can get immediate access to the facilities they need. In turn, Sagax avoids the environmental impact, increased costs and long timelines that developing a new building brings.
Re:thinking
Re:purposing
Re:using the property
The simplest, yet most impactful way to present our concept to our target audience, was by releasing relevant and updated content along the way. Documenting every step of each buildings improvements, allowed us to showcase how Sagax meets their clients needs like refrigeration, automation and improved work environments, for sustainability and other more attractive and aesthetic reasons.
Tenants
Dagab
The Royal Swedish Opera
Carrier Transport
Future Mobility
NTEX
Bilia
Documenting improvements
During the process of revitalising the properties, we captured still and moving image content to create a narrative around the brand and communicate the key USP's. The layout of the properties allowed us to present in a dramatic and engaging way, focusing on scale and locations as well as zooming in on the detailed actions being taken to add value to the vast spaces.
The Elevator pitch
We mapped out a Sagax Customer Journey and identified the opportunities which will deliver increased inbound leads, improve conversion and retention rates. A multi-lingual digital platform and Elevator Pitch document were produced to attract both local and international businesses. We also produced a suite of digital advertising which could be utilised within owned and purchased media to amplifying new stories of transformation and availability. Specific ads were produced for key platforms such as Objektvision.se, Lokalguiden.se and Blocket.se.
Sagax
Hybrid properties
Our ongoing involvement with the Sagax portfolio initiatives started with the conception of Hybrid properties, a trademark and assets class of its own.
What we did
A short summary of our main tasks and challenges solved together with the client.
Brand Strategy
Insights & strategy
Customer journey
Brand design
Communication
Sales deck
Documentation
Showcase renovations
Brand animations
Storytelling concept
Social content
Property Systems
Digital design
Content creation
Banner campaigns
SEO & Social
Multiple properties