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Scandinavian Property Group

Scandinavian properties, places and homes as investments for you

Portfolio Brand

Showcasing one business across multiple markets and segments manifesting 'We now have 20 years of experience' by launching a new brand strategy, an expansive visual identity and a new digital platform on Property Systems. All rooted in a journey towards sustainable growth based on close partnerships continuously improving process, product and results.

The brief developed with the client was to reposition the business as 'turning private investments into sustainable and engaging property developments'. With an established investment universe exploring new opportunities in multiple key segments; industrial, logistics, warehousing, retail and hospitality, we devised new strategies and how they should be communicated internally and towards stakeholders, buyers and renters.

Category

Type

Markets

Value

Homes

Founded

Portfolio brand
Multiple segments
Norway + Sweden
+2 billion sek
+7 000 homes
2004

The brief developed with the client was to reposition the business as 'turning private investments into sustainable and engaging property developments'. With an established investment universe exploring new opportunities in multiple key segments; industrial, logistics, warehousing, retail and hospitality, we devised new strategies and how they should be communicated internally and towards stakeholders, buyers and renters.

Color palettes for architectural design, featuring various material and finish options.
  • Color palette with various shades for architectural design and property development.
  • Construction site with banners showing apartment buildings, green spaces, and community.
  • Blue dot next to the word "Ringen" in green text on a white background

Visually

re:invented

We designed a visual identity from the ground up, giving the brand a strong design language while utilising elements of heritage for recognition. A typographic setup that gives endless flexibility from B2B to B2C, allowing playful project brands and logos, paired with a new wordmark heroing the name 'Scandinavian Property Group'. Purposeful design, constantly evolving, development by development.

Overhead map of Trähusen property development with buildings, green spaces, and garage access
Fågelbyn development plan: parking, housing, and planned areas, with street names.
Map of Ringens and Brf Agaten properties with roads and green spaces
  • Floor plan of Lgh 1-1302, Skäcklingevägen 20, Fågelbyn: 85 m², 4 rooms & kitchen.
  • Professional woman in a dark suit, white shirt, against a light gray background

Pocket

Neighbourhoods

We identified the opportunity to develop a repeatable concept for new and exciting residential areas, focusing on small-scale developments, communal thinking and sustainability. An urban, yet safe area with a unique identity, often surrounded by nature, parks and villa neighbourhoods that make the place more vibrant.

Fågelbyn

Trähusen

Ringen

Atlas

  • Modern residential buildings with balconies, green lawns, and a bike rack.
  • Modern dark wood buildings with balconies line a waterfront path and marina.
  • Modern apartment building with green balconies, light facade, and landscaped lawn.
  • Modern residential buildings with green roofs and balconies nestled in a natural landscape.
  • Modern apartment buildings with wood and brick facades, lush landscaping, and paved walkway
  • Aerial view of modern residential buildings, townhouses, and traditional homes.
  • Aerial view of modern residential buildings with autumn trees and green fields.
  • Modern residential buildings with solar panels, balconies, and autumn trees.
  • Modern residential buildings with red balconies and wood shingles, sunny day.
  • Modern brick apartment buildings with balconies, a playground, and green landscaping.
  • Modern red buildings with pitched roofs and balconies, surrounded by berry trees
  • Modern red apartment buildings with balconies flank a courtyard and distant city.
Graphic illustrating community, place, environment, and architecture concepts for development.
  • Modern stone-clad apartment buildings with wooden balconies and green surroundings.
  • Modern apartment buildings with balconies, lush landscaping, and people enjoying the outdoors.
  • Modern residential buildings with solar panels, green spaces, and people enjoying the outdoors.
  • Modern apartment building with balconies, ground-floor retail, and outdoor seating.

Place development

Our solution was to develop a vision for how SPG would manifest their version of a 'Pocket Neighbourhood' in every possible development, where walking paths, town squares, and activities around the residents' daily lives create spaces where they not only live and move, but gather, socialise, and identify with others. The goal is to help people find common ground and create connections.

Our ongoing project developments for Scandinavian Property Group helps continuously evolve the brand, always exploring new ways to express consistent and sustainable property branding towards all target groups.

  • Modern open-plan living room and kitchen with light wood floors and balcony access.
  • Modern wooden apartment buildings with balconies, solar panels, green spaces, and people.
  • Modern building with "LOKAL" cafe, outdoor seating, people, cyclist, and car.
  • Modern apartment buildings with balconies, green spaces, and people walking and cycling.
  • Modern apartment buildings with balconies, green courtyard, people relaxing, and flying birds.
  • Bright, modern dining room with light wood table, cane chairs, and sheer curtains.
  • Modern kitchen with light beige cabinets, concrete backsplash, stainless steel appliances.
  • Modern residential buildings with wood and light facades, people walking, biking, and dining outdoors.
  • Modern residential buildings with balconies, outdoor dining, and people walking dogs.

Visualisations / Interior design

To make the continuous development of visualisations more cost effective in the long term, as well as recognisably 'SPG', we set our own standard for interior styling. A furnishing concept that meets the approachable level in which our consumers lie, as well as level of curation we wish to achieve for each unique development.

By continuously growing the brand specific database of 3D models accumulated along the way, we have developed a go-to interior approach with combinations that we can easily access, explore and implement, with the client already being onboard when it comes to the overall look and feel. Win win.

Moving to

Property Systems

The new digital platform unifies the brand, ensuring its fullest expression as well as simplifying the go-to-market process across multiple countries and segments.

The transition to Property Systems that resulted in an easily recognisable offering and a customer journey that facilitates repeat business →

  • LOVE HUSEN magazine cover: green house, lush landscape, modern design.

Storängen

  • Modern wood-clad house with large windows, balconies, and green landscape under blue sky.

Skuru Udde

  • Modern multi-story building with wood and concrete facade, large windows, "LOVE HUSEN" text.

Tollare

Infographic: "Legacy > Future: 20 years of experience" in real estate development.

What we did

A short summary of our main tasks and challenges solved together with the client.

  • Person in apron watering a potted plant on a table with soil.

Brand Strategy

Vision
Insights & strategy
Target groups
Brand platform
Design
Communication

  • Three people in safety vests breaking ground with a golden shovel for a new development

Pocket Neighbourhoods

Property branding
Place development
Go to market
Advertising
Interior styling
Visualisations

20 years / Brand film

Documenting all builds
Brand film production
Storytelling concept
Keynote content
Social distribution
Watch full film →