Scandinavian Property Group
Relaunching an entire portfolio on Property Systems
All-in-one solution
After developing their brand platform, the natural next step was to launch it using Property Systems, our CMS built for real estate marketing and branding. We delivered a cohesive digital platform and experience showcasing SPG and its diverse property portfolio. A key design objective was to enhance the new brand and implement defined user journeys, making it easier to navigate the digital platform and its project pages.
Property Systems is an all-in-one property marketing platform that empowers Scandinavian Property Group to seamlessly manage and activate their property brands across multiple markets. With everything they need within one solution, the digital platform streamlines their go-to-market process and helps build the customer database across their residential, commercial and industrial portfolio.
Category
CMS
Markets
Type
Developments
Launched
Digital platform
Property Systems
Norway + Sweden
5 segments
+50 projects
2024
Property Systems is an all-in-one property marketing platform that empowers Scandinavian Property Group to seamlessly manage and activate their property brands across multiple markets. With everything they need within one solution, the digital platform streamlines their go-to-market process and helps build the customer database across their residential, commercial and industrial portfolio.
+50 projects
5 segments
Buy / Rent
Two markets
One website
The new digital platform strengthens the SPG brand and at the same time allows for the flexibility to create and showcase unique property brands.
Group and Segments
Information based communication
Brand and Product
Marketing based communication
Integrated
project pages
Each project team can easily manage their own real estate projects and phases, in multiple languages. With the CMS, they can also seamlessly upload content to customisable layouts and update their listings and the apartment picker. The ecosystem and SEO then allows for gathering interest and traffic already established within SPG as a whole.
Complete
content creation
With a great array of completed projects across multiple segments in Norway and Sweden, a big part of the final product was the actual content creation. With a new brand comes great opportunity, an opportunity to set a new gold-standard on product documentation with moving image as our main focus. All in-house production, showcased on Property Systems.
Paper functionality
Our mobile-first Paper functionality simplifies property marketing by allowing users to view and share detailed information like floor plans and buying/rental processes on the go, without the need to download PDFs. As a native solution, it enables real-time updates, shareable links for brochures and price lists, and tracking of views and shares.
The goal with the Paper functionality is to create simple templates for the marketing and project team to be able to produce 2-in-1 information that works both online and offline.
Results
Analytics showing improvement in engagement comparing 1 year pre and post launch.
Organic traffic
↑ 4500%
Visits
↑ 2600%
New users
↑ 1100%
Avg. time spent
1m 44s
What we did
A short summary of our main tasks and challenges solved together with the client.
Design & UI
Digital Strategy
User journeys
Prototyping designs
Portfolio & Segments
Production
Apartment picker
Content creation
Filming all builds
Shooting all builds
Brand film production
Storytelling concept
Communication & SEO
Integrations
Typeform
Mailchimp
Mapbox API
Analytics
SEO plus
Visually
re:invented
We designed a visual identity from the ground up, giving the brand a strong design language while utilising elements of heritage for recognition. A typographic setup that gives endless flexibility from B2B to B2C, allowing playful project brands and logos, paired with a new wordmark heroing the name 'Scandinavian Property Group'. Purposeful design, constantly evolving, development by development.
